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HOW TO IMPROVE THE SPEED OF YOUR MOBILE WEBSITE
A large part of online sales are made through mobile. However, many online stores and Internet businesses do not offer a good user experience when making a purchase through mobile.
If your online store does not offer good speed to the mobile
user, it is clear that they will be frustrated and may not complete their
purchase. This is something that you have to face sooner or later, because
speed is also a factor that influences the positioning of your mobile website.
In this post we want to give you some tips that will help
you improve the speed of your mobile website.
Not everyone creates a mobile application to sell online,
although it would also be an option that you could consider. The point is that
if you create an app you will also have to invest to get many people to
download it, since otherwise you would be in the same.
The advantage of a mobile website is that it can be viewed
from the browser, but it is important that the loading speed is fast and the
page works in an agile way. For that we give you some tips.
1. It has to be Responsive
That is, check that your mobile website does not see
anything cut off, it should look good on small screens. Check in what manner
your website looks on different devices, since it may look good on your mobile,
but not on the tablet, or on the iPhone, or another type of screen.
2. Take into account the particularities of the mobile
A mobile phone is not a computer, it can have much less
speed, the Internet can go slower, if the battery is low, the performance may
also be lower ... A programmer must take these aspects into account when making
a design for a website that looks good on mobile.
3. Compression
Exactly the same thing happens with web pages as with a file
on your computer. When you compress it, it weighs less. And if your website
weighs less, the loading speed will also be higher. Therefore, it is important
to make a good compression of the HTML and CSS, keep in mind that your website
is divided into pieces, and also, each space counts. Compressing is simply
reducing the weight of your website.
4. Use a good server
The server you use is another aspect that will influence
whether your mobile website loads fast or slow. It is important that you also
use an independent server, since shared hosting shares resources with other
websites, so at times your page may go very slow.
There are servers like VPNs (Virtual Private Network) where
resources are not shared with other websites, although you do use the same
hardware as them. And if you have a dedicated server entirely for your website
even better, although you must be clear that it is much more expensive.
5. Compress your images well
There is one thing you can do to make your images load
better on mobile. And it is converting your jpg to progressive. You can do this
when you export an image as JPG, in the advanced options, before saving it. It
will be much more comfortable because the image will not appear half loaded on
the mobile, something that can be very uncomfortable for the user because they
cannot do anything until the image loads.
6. Reduce the figure of plugins you use
Keep in mind that in a WordPress it will always be faster to
program things directly on the corresponding page than to use plugins. Plugins
make things easier for you, but they are like little code snippets that you
have to call from certain sites. And that consumes server resources and makes
the web go slower.
Therefore, if you work with a good programmer, they will
ensure that the code of your website is well compressed and also that there are
not so many unnecessary calls or requests. The simpler and cleaner the code,
the faster your website will go on mobile.
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