Perhaps until now you have assumed that the only important
thing to do SEO was to get links from other pages. Imagine the panorama: a lot
of people desperately looking for links from other authoritative sites, with
different anchor tests and in a natural way, but neglecting something as
important as interlinking .
Indeed, although getting links from outside is important, we
must not forget either the utmost importance of interlinking or making a good
internal linking of our pages. This can help us to achieve very important
results because through our own links we also indicate to Google which URLs are
most important and how it has to categorize them.
What is interlinking?
Interlinking or internal linking consists of creating a series
of internal links within our website or blog in order to improve your SEO web
positioning .
This implies, for example, including links from one page to
another, taking care of the anchor text and also looking for a variety of
links, without over-optimizing.
Internal links are very important for SEO, although many
people are only focused on getting links from outside.
Advantages of interlinking in web positioning
Although an internal link does not have the same value as a
link from outside, it does influence when categorizing and defining the content
of a url.
For example, a website that talks about "dog food"
could be greatly benefited if from the main page (the one that normally has the
most authority) we place links to the different types of dog food that we sell
and using the "anchor text ”That interests us.
Instead, imagine that this website will not link from the
home page to the important pages that you are interested in positioning. Apart
from the fact that it would be more complicated for the user to access them, at
the SEO level Google would not perceive that you are using related keywords and
it would not give the same value to those URLs because your website is poorly
structured.
Think that for example there are online stores and pages
where they fill the menu of their homepage with links to unimportant pages, but
they completely forget about the product categories.
Pages such as "About us", "Privacy
policy" or "Conditions of use", although they are absolutely
necessary, they are not the pages that you are interested in positioning, nor
do they have keywords that are related to the theme of your website. Although
they must be well visible on the home page so that the user can see them, it is
better not to give them such a priority, and focus on putting a menu to the
product categories that interest you.
The importance of linking your URLs well
As you introduce internal links from one URL to another, all
those links score and influence the way Google categorizes those pages. For
example, imagine that your "office chairs" page received links with
anchor text "office chair", "desk chair", "computer
chair" ... basically, you would be helping Google take that page into
account not only for the main keyword, but also with the other anchor tests.
Although these internal links are not equivalent to an external link, they do
help to distribute the authority of your website correctly among the pages that
interest you.
Think, if not, for example, in the product category pages.
Many blog articles are linking to those main pages, which Google considers most
important because they receive many links and with different anchor text from
"small articles". Not placing internal links in your posts is a way
of missing a good opportunity.
Tips to position your website well with internal links
It is of great importance that we can position our website
well, not only looking for external links, but also creating internal links.
The main benefit of these types of links is that they are
much easier to get, because they depend absolutely on you, you don't have to
ask anyone for permission. It is true that they do not have the same strength
as external links from quality sites, but they will help you position the page.
That is why it should not be strange to you that some pages
manage to position themselves in a natural way, with hardly any link-building
work. Because if they have a good internal SEO, they create content on a
regular basis and on top of that other pages link them because their content is
of quality, you have all the ballots so that your website continues to grow.
At Gadae Netweb we work to help you position your website on
the Internet. If you are struggling to increase traffic or struggle to position
yourself for certain keywords, we will help you with our knowledge, experience
and know-how to achieve your SEO goals and find solutions to your positioning problems.
For more information, do not hesitate to contact us.
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