Moodboard

 

What is a Moodboard, and how to make one?

The development of merchandise, or the design of a site for an event, must be clearly explained to the project team members. Visualizing an idea is the first step toward bringing it to life. Project your concept with the help of a mood board - a board with a selection of graphic materials.

We tell you anywhere you can get the source code for the mood board, how to use it in the development of various projects, and what programs are suitable for creating it.

Definition of a Moodboard and what it is for

Moodboard (from English mood board) - "mood board." This is a capacious name for a selection of images that reflect the essence of the idea.

A mood board contains visual references, i.e., examples of a design, style, or concept. Due to the visibility, such a board greatly simplifies teamwork. Thanks to the mood board, all project participants have the same understanding of the idea.

Who uses Moodboards?

Moodboards are mainly used by specialists who work on the visual component of the project. Mood boards are used by graphic and web designers, photographers, interior designers, and illustrators. They make mood boards on their own or with the participation of managers andcustomers.

For example, before shooting, the photographer gets to know the task and finds out what product will be shot and where the frames will be used. Based on this information, he prepares a mood board - a visualization of the shooting. The specialist incorporates images and color schemes that create the right mood, the appearance of models, backgrounds, props, poses, and emotions into the collage.

Principles of Creating A Moodboard

A mood board is not a random collection of images. When looking at it, you should get a whole picture that evokes clear associations with the idea. The elements must overlap and complement each other and be informative separately.

The mood board conveys the main idea without unnecessary words. Sometimes the board is supplemented with scribing - schematic explanations. Notes and small comments are allowed, but not full-fledged text documents.

You should not add too many images to the mood board and use the same type of references. It is better to confine ourselves to a small number of understandable examples.

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What is a Moodboard made of?

Depending on the project, the mood board may include different elements: photos, palettes, backgrounds, textures, drawings, and typography. Consider several possible components of the panels.

Color Palettes

Shades and colors convey the mood of the project. Use them to get the emotions you need. Choose combinations that evoke specific associations and match the company's image.

Conclusion

To avoid overloading the palette with colors, use bright and neutral shades in equal proportions. Sometimes it is appropriate to take one accent color and make all the others muted.